Spotify is drawing a clearer line between human and synthetic artists. Starting mid-September, the platform will tag certain profiles with an "AI Persona" badge and remove their music from editorial and algorithmic recommendation surfaces. Main Developments The company announced Tuesday that AI Persona labels will appear on artist profiles where the identity is AI-generated rather than a real person. Spotify will allow artists to self-identify, but it won't rely on that alone. Spotify will also review profiles independently, flagging those with names and imagery that suggest photorealistic AI-generated identities. This review will start with profiles that have already hit pre-defined audience thresholds, ensuring the most-listened artists get reviewed first. Read also: AI Agents Hunt Cooler Chip Materials in $9M Seed Round Background The move follows growing concerns about AI-generated music flooding streaming platforms, often under fake artist names. Spotify has previously faced criticism for allegedly placing AI-generated tracks in official playlists, blurring the line between real and synthetic performers. Why It Matters For listeners, this means clearer transparency about who—or what—created the music they hear. For artists, it could affect visibility: AI Persona tracks will be excluded from recommendations, potentially reducing their reach and revenue. What's Next Spotify will begin rolling out the badges in mid-September, starting with the highest-audience profiles. How the company handles appeals or edge cases remains an open question, as does the long-term impact on AI music creation.