Snapchat has quietly shifted its Spotlight algorithm to favor human-made videos, joining a growing wave of platforms pushing back against the flood of AI-generated content. The move, announced on Friday, means fully AI-created videos will no longer qualify for Spotlight recommendations, a change that could reshape how creators approach the platform. Main Developments The social network will adjust its recommendation systems to ensure only videos produced by real people are eligible for Spotlight, according to a company blog post. Snapchat emphasized that it wants Spotlight to remain a space where users can discover authentic creativity from real people, citing the enduring value of original perspectives and personal storytelling. Despite the stricter stance, Snapchat is not abandoning AI altogether. Creators can still use the platform's AI-powered creative tools to enhance or edit their content, as long as the core video is human-made. This nuanced approach aims to balance technological innovation with the demand for genuine human expression. Read also: Apple's Siri AI Upgrade May Cost Extra via iCloud+ Tiers The update is part of Snapchat's broader strategy to improve Spotlight and refocus on original posts that highlight human creativity. In April, the company had already hinted that users would see less AI-generated content, and this latest change solidifies that direction. Background Snapchat's decision comes amid rising criticism of low-quality AI-generated content, often referred to as "AI slop," which has prompted many tech companies to revise their policies. LinkedIn, for example, recently introduced a button that lets users flag posts labeled "seems like AI slop," while Substack rolled out a tool to help readers identify AI-written newsletters. Earlier this month, Meta faced backlash over an Instagram feature that allowed users to modify photos from public accounts using AI, leading the company to remove the feature entirely. YouTube has also intensified its crackdown by clarifying that "inauthentic content"—including generic, repetitive, or template-based material—cannot be monetized, nor can AI personas discussing sensitive topics like health and finance. Why It Matters This shift signals a broader industry trend: platforms are recognizing that audiences crave authenticity and are taking steps to reward human creativity. For creators, the change means that relying solely on AI-generated videos could harm their reach on Snapchat, pushing them to invest more in original content. For users, it promises a cleaner, more genuine Spotlight feed, which could improve engagement and trust in the platform. What's Next Snapchat is likely to continue refining its AI policies as the technology evolves and user feedback rolls in. The company may also extend similar rules to other parts of the app, such as Stories or Chat, though no announcements have been made. As other platforms watch closely, Snapchat's approach could set a precedent for how social networks balance AI innovation with the preservation of human creativity.