Evan Spiegel's latest earnings call revealed more through what he didn't say than what he did. When investors pressed for preorder numbers on the $2,195 Specs smart glasses, the Snap CEO pivoted to the upcoming September launch event instead. "What we're hearing from folks is really that they want to try Specs," Spiegel said, framing the device as a "high consideration purchase" that demands hands-on experience before buyers commit. Main Developments Spiegel emphasized that developers and platform insiders already grasp the "technical leaps" in this generation, but the broader public needs physical interaction. He called the launch event a "starting point" for that consumer journey, effectively deferring demand questions until after the product is publicly demonstrated. Read also: 5 ways AWS-Superblocks deal reshapes enterprise vibe coding No preorder figures were disclosed, and analysts were left with qualitative reassurance rather than hard data. The company's strategy appears to hinge on converting skepticism through live demos rather than relying on early reservations. Background Specs have been in development for years, with this generation representing Snap's most ambitious hardware push yet. The premium price point places the device squarely against established AR competitors, raising the stakes for a company better known for social software than consumer electronics. Why It Matters For investors, the lack of preorder transparency signals uncertainty about consumer appetite at a $2,195 price. If hands-on events fail to convert interest into sales, Snap's hardware bet could strain confidence in its diversification strategy beyond advertising. What's Next All eyes now turn to the September launch event, where Spiegel must translate developer enthusiasm into mainstream demand. Whether the company reveals preorder numbers post-event or continues to focus on experiential marketing remains an open question.