Apple's next-generation Siri AI could require a paid subscription for heavy users, according to outgoing CEO Tim Cook. During his final earnings call, Cook hinted that the company is exploring premium tiers for the assistant, though details remain flexible. Main Developments Cook confirmed that Apple expects some users to demand more from Siri AI. He suggested the company would offer "upgrade possibilities on iCloud+" for those wanting additional compute power. The existing iCloud+ subscription, primarily known for extended cloud storage, could serve as the entry point for these paid enhancements. Plans are not finalized, as Cook emphasized uncertainty. "We'll see how the pickup for that is," he said, indicating a trial-and-error approach. Despite the tentative nature, he expressed strong optimism about the feature's potential. Read also: RAM shortage set to worsen through 2027, Samsung warns Background Siri has long lagged behind competitors in AI capabilities, making this upgrade a strategic priority. Apple's shift toward subscription-based AI mirrors industry trends where advanced features often carry additional costs. The company has historically bundled services, but this marks a notable departure for core assistant functionality. Why It Matters Introducing a paywall for Siri AI could alter user expectations around Apple's ecosystem. While basic Siri remains free, power users may face recurring fees, potentially driving revenue but risking backlash. This move also signals Apple's willingness to monetize AI aggressively, a shift from its privacy-centric, hardware-first model. What's Next Apple will likely test pricing structures during beta phases, gauging user uptake. Cook's successor will inherit this decision, which could shape Siri's competitive position. No launch date or pricing has been announced, leaving the premium tier's scope unclear.