Monthly payments are reshaping how people acquire new devices, with major manufacturers now treating subscriptions as a core sales strategy rather than a niche option. The shift comes as flagship prices continue climbing, making outright purchases less accessible for many consumers. Main Developments Apple this week introduced Apple Upgrade in the U.S., partnering with Klarna to offer leasing on iPhones, Macs, iPads, and Apple Watches. Customers pay a monthly fee with the flexibility to upgrade, return, or buy the device outright at the end of the term. Meanwhile, Samsung's Galaxy Forever program in India pairs financing with a guaranteed buyback, giving consumers a predictable path to upgrade flagship Galaxy phones. Both initiatives signal a coordinated industry push toward recurring revenue models. Read also: Why ChatGPT parenting advice is ruffling feathers Background Premium smartphones now routinely exceed $1,000, pricing out many buyers who previously upgraded every two years. Carriers have long offered installment plans, but manufacturer-backed leases add direct-to-consumer flexibility that bypasses traditional carrier contracts. Why It Matters Leasing changes the economics of ownership, trading long-term asset value for short-term flexibility. For manufacturers, subscriptions create steady revenue streams and encourage more frequent upgrade cycles, potentially accelerating device turnover. What's Next Apple's U.S. rollout with Klarna will test consumer appetite for device leasing beyond carrier channels. Samsung's India program may expand to other markets if buyback guarantees prove profitable, while competitors watch to see which model gains traction.