After a decade at the helm of one of Italy's most storied furniture houses, Nicola Coropulis is shifting gears. The longtime chief executive officer of Poltrona Frau has officially stepped down, though he isn't leaving the brand entirely. Instead, he will remain close to the company he helped modernize, taking on a strategic adviser role that also extends to sister brand Ceccotti. Main Developments Coropulis confirmed his departure to WWD on Sunday, revealing he will serve as strategic adviser for both Poltrona Frau and Ceccotti. The two furniture brands operate under Haworth Lifestyle, a division of Michigan-based Haworth Group, which also owns Cassina, Zanotta, and Cappellini. In a social media post on Saturday, Coropulis framed the transition as a personal milestone. He said he is entering a new chapter that will let him strike a better balance between his professional and personal life, while still contributing to the growth of both brands. Read also: Why Brooks' First Retro Collab With Afew Matters His new advisory position comes after a tenure marked by digital transformation and high-profile design partnerships. Coropulis led Poltrona Frau through what he described as a new digital era, a period that saw the brand embrace blockchain technology and digital art. Background Founded in Turin in 1912 by Renzo Frau, Poltrona Frau has long been recognized as a symbol of luxury Italian craftsmanship. Coropulis took the CEO reins a century later, inheriting a legacy built on timeless design and meticulous quality. Under his leadership, the company moved aggressively into new areas. In June, Poltrona Frau launched the Digital Product Passport, an NFC-enabled tool that lets customers trace a product's origin, authenticity, and life cycle. That innovation followed the brand's 2024 entry into the Aura Blockchain Consortium, making it one of the first luxury furniture names to join the initiative. Coropulis also pushed the company into the digital art space. In April 2025, Poltrona Frau became the first major furniture maker to turn digital artwork into commercially available pieces, collaborating with Argentinian artist Ezequiel Pini, known as Six N. Five. Why It Matters The leadership change signals a potential shift in strategy for a brand that has balanced heritage with innovation under Coropulis. His departure could ripple through the broader Haworth Lifestyle portfolio, which includes other iconic Italian design houses. Coropulis's tenure was notable for expanding Poltrona Frau's bespoke automobile interiors division, Poltrona Frau Interiors in Motion. The company took a majority stake in the U.K.'s KJ Ryan Ltd in 2024, a move that positioned it as a leader in that market. His design collaborations also broadened the brand's appeal, bringing in names like Faye Toogood for the Squash collection, Draga & Aurel for the Parka sofa, and Ozwald Boateng. These partnerships helped Poltrona Frau stay relevant in a competitive luxury furniture landscape. What's Next As Coropulis transitions to his advisory role, the company will need to name a successor to lead day-to-day operations. The search for a new CEO will be closely watched, given the brand's recent momentum in digital and automotive sectors. Coropulis's new position will allow him to focus on long-term growth for Poltrona Frau and Ceccotti, but the day-to-day decisions will now fall to someone else. Industry observers will be looking for signs of continuity or change in the company's strategic direction. For now, the outgoing CEO says he's proud of what the team accomplished, calling it an honor to carry forward a legacy of luxury living and timeless design. The next chapter for Poltrona Frau, however, is just beginning.