LinkedIn is rolling out a new tool that lets users flag posts that appear to be written by artificial intelligence, the latest effort by a major platform to combat the flood of low-quality automated content. The feature, labeled "Seems like AI slop," appears alongside other posts in the feed and allows members to signal content they suspect is inauthentic. Main Developments Chief product officer Hari Srinivasan announced the feature in a LinkedIn post Thursday, acknowledging that AI-generated content is a top priority for the Microsoft-owned network. He said people come to LinkedIn to connect with real people and share genuine perspectives, not computer-written posts. The button is one of several measures LinkedIn is deploying. The company is also investing in automation defenses, blocking hundreds of thousands of automated comment attempts daily and millions of other automation attempts in recent months. Read also: 5 months after $100M round, Simile raises $200M at $2B valuation New classifiers will identify AI slop or low-quality content, reducing how much of it appears in suggested content recommendations from outside a user's network. The reporting button provides signal that helps LinkedIn tune its AI models to better detect such content. LinkedIn will also privately notify users when others believe their posts come across as inauthentic due to heavy AI use. The company says this is meant to help people improve their writing if they are using AI to refine their own work, rather than posting what it considers full-on slop. Background LinkedIn's move follows a broader industry trend of platforms pushing back against AI-generated content as user frustration grows. Last week, newsletter platform Substack added a tool to help users identify AI-written content through a partnership with Pangram, a company that announced $9 million in new funding this week to fight AI content flooding the internet. The problem has even affected new startups. Digg shut down its Reddit competitor in March, citing an inability to control the number of bots on its site. Internet infrastructure firm Cloudflare reports that bot traffic now exceeds human-generated requests on the web, a milestone reached faster than previously predicted. LinkedIn is also pulling its own "enhance your post" feature that used AI to help users write. It is replacing it with a proofreading tool designed to correct grammar without altering the user's voice. Additional improvements include expanding access to profile and page verification tools and adding an option to block comments from specific company pages. Why It Matters AI-generated content threatens the trust and authenticity that social networks rely on. For LinkedIn, which positions itself as a professional network where real expertise is shared, the influx of computer-written posts undermines its core value proposition. Users who encounter slop may disengage, harming the platform's engagement metrics and advertiser appeal. The broader industry battle against AI slop has significant implications for content quality across the web. If platforms cannot effectively filter automated content, the signal-to-noise ratio deteriorates, making it harder for users to find genuine information and perspectives. What's Next LinkedIn will continue refining its AI models based on user reports and classifier data. The company has not specified a timeline for when the reporting button will be available to all users globally. The effectiveness of the feature will depend on user adoption and LinkedIn's ability to distinguish between legitimate AI assistance and outright automated content. As bot traffic continues to rise, the platform may need to deploy additional countermeasures to stay ahead of sophisticated AI generation tools.