Google is taking a different approach to AI-generated video than competitors who have faced setbacks. The tech giant announced an update to Google Vids that allows users to create a custom digital avatar based on a selfie and voice recording. Main Developments On Thursday, Google revealed that Google Vids now supports creating a digital avatar that looks and sounds like you. Users upload a selfie and a voice recording to generate the personalized avatar. Additionally, Google is integrating its multimodal AI model Gemini Omni into Vids. Gemini Omni lets users create videos by combining a written prompt with reference images. The model blends these inputs to produce the desired AI video. It can also adjust video backgrounds, fix lighting, or add effects to footage recorded on a phone. Read also: 3 Ways Roblox's AI Build Feature Changes Mobile Game Creation Background This update comes as OpenAI's Sora video generation tool has reportedly shut down. Google's move suggests the company sees ongoing demand for tools that let people insert themselves into AI-generated content. Google Vids was previously available as a productivity-focused video creation tool. Why It Matters Google's approach could make AI video creation more accessible for personal and professional use. The avatar feature allows users to appear in videos without filming themselves, which may appeal to content creators and marketers. However, it also raises questions about deepfake risks and consent. What's Next Google hasn't specified a public rollout date for the avatar feature or Gemini Omni integration. Users can expect further details as the company tests and refines these capabilities. The feature's availability may depend on regional and platform restrictions.