Brooks is stepping further into the lifestyle sneaker arena with a milestone move: its first-ever limited-edition collaboration on a retro runner. The Seattle-based performance brand has teamed up with German retailer Afew Store to rework the 2009 Adrenaline GTS 10, a silhouette that has already caught the eye of Jay-Z in its standard releases. The partnership marks a notable shift for a company traditionally anchored in functional running gear. Main Developments The collaborative effort, dubbed "Today Was a Good Day" (TWAGD), launched initially on Saturday through Afew's channels. A wider release follows on Aug. 15 via brooksrunning.com and select retailers, with pricing set at 170 euro — roughly $196 at current exchange rates. Design-wise, the shoe employs a Fig/Bridal Rose/Fiery Coral palette with a purple gradient fade across the mesh upper. Metallic synthetic overlays shift to a copper sheen at the heel, finishing in brown hairy suede, while pink and red accents and a translucent heel add a glowing effect. Read also: 5 Reasons the Air Jordan 17 Black Patent Release Is a Big Deal Beyond aesthetics, Brooks upgraded the Y2K-era runner with its nitrogen-infused DNA Tuned cushioning. The foam blends large and small cells to deliver a soft yet responsive underfoot experience, a technology typically reserved for the brand's premium performance models. Background The Adrenaline GTS 10 originally dropped in 2009, a period now firmly in the retro-sneaker spotlight. Brooks has been methodically reintroducing the model with modern upgrades, releasing several in-line colorways that have drawn attention from high-profile figures like Jay-Z. Afew, based in Germany, has built a reputation for distinctive collaborations within the sneaker community. This project represents the first joint effort between the two companies, with Afew's official description framing the shoe as capturing a feeling that is "warm, nostalgic, and full of character." Brooks' innovation team also highlighted the technical challenge behind the release. Bryan Bhark, senior manager of innovation footwear development, explained in a 2025 video that the dual-foam construction eliminates the need for traditional glue, combining components of different physical properties in a single process. Why It Matters This collaboration signals Brooks' deepening commitment to the lifestyle segment, a space where the brand has been gaining momentum alongside its core performance business. For sneaker enthusiasts, the TWAGD Adrenaline GTS 10 offers a rare fusion of nostalgic design and cutting-edge cushioning — a combination that bridges two distinct audiences. The choice of a 2009 model, rather than a more obvious retro pick, also speaks to the growing appetite for early-2000s running silhouettes. Brooks is positioning itself to compete with heritage brands that have long dominated the collab space, using its technical credibility as a differentiator. What's Next Following the Aug. 15 global release, the immediate question is how quickly the limited run sells through. Brooks has not announced additional Afew collaborations, but the success of this debut could pave the way for further partnerships. Sneaker collectors will likely watch resale prices closely, while Brooks' broader retro strategy — which colorways get reissued next, and which get the collab treatment — remains an open thread. For now, the TWAGD Adrenaline GTS 10 stands as a test case for how far the brand can stretch its lifestyle appeal.